„The prevailing economic theory of business enterprise and behavior, the maximization of profit—which is simply a complicated way of phrasing the old saw of buying cheap and selling dear—may adequately explain how Richard Sears operated. But it cannot explain how Sears, Roebuck or any other business enterprise operates, nor how it should operate. The concept of profit maximization is, in fact, meaningless.“

— Peter F. Drucker

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„Any operating system without a browser is going to be fucking out of business. Should we improve our product, or go out of business?“
— Bill Gates
„"Value added" is a meaningless concept for a retail business, for a bank, for a life insurance company, and for any other business which is not primarily engaged in manufacturing.“
— Peter F. Drucker
„It is not your business to determine how good it is, nor how valuable it is, nor how it compares with other expressions. It is your business to keep it yours clearly and directly, to keep the channel open.“
— Martha Graham
„The strengthening of behavior which results from reinforcement is appropriately called "conditioning". In operant conditioning we "strengthen" an operant in the sense of making a response more probable or, in actual fact, more frequent.“
— B.F. Skinner