„And there is deep down within all of us an instinct. It’s a kind of drum major instinct—a desire to be out front, a desire to lead the parade, a desire to be first. And it is something that runs the whole gamut of life.“

— Jr.

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„We all have the drum major instinct. We all want to be important, to surpass others, to achieve distinction, to lead the parade. … And the great issue of life is to harness the drum major instinct. It is a good instinct if you don't distort it and pervert it. Don't give it up. Keep feeling the need for being important. Keep feeling the need for being first. But I want you to be the first in love. I want you to be the first in moral excellence. I want you to be the first in generosity.“
— Jr.
„LIFE + DESIRE = MAN; LIFE – DESIRE = GOD.“
— Sathya Sai Baba
„A dominant wolf's desire to protect was a strong instinct--Samuel was very dominant. Give him an inch, and he'd take over the world--my life, if I let him." ~Mercy“
— Patricia Briggs
„I have a deeply hidden and inarticulate desire for something beyond the daily life.“
— Virginia Woolf
„And then the final great tragedy of the distorted personality is the fact that when one fails to harness this instinct, he ends up trying to push others down in order to push himself up. And whenever you do that, you engage in some of the most vicious activities. You will spread evil, vicious, lying gossip on people, because you are trying to pull them down in order to push yourself up. And the great issue of life is to harness the drum major instinct.“
— Jr.
„The varieties of religious belief are an advantage, since all faiths are good, so far as they encourage us to lead a religious life. The more sects there are, the more opportunities there are for making a successful appeal to the divine instinct in all of us.“
— Swami Vivekananda
„I have spent all my life resisting the desire to end it.“
— Franz Kafka
„Every woman wants to be first to someone sometime in her life and that desire is the explanation for many strange things women do.“
— Eleanor Roosevelt